Hi, I’m Nathan.

What have I done?

I founded a web agency and started doing client work in 2004, and I began working with WordPress full-time in 2010. I’ve developed, launched, and maintained hundreds of sites and applications – ranging from simple blogs to sophisticated custom applications serving millions of customers.

I build and sell stuff (web applications and WordPress plugins mainly):

How can I help you?

I’ve learned some stuff along the way. Some things worked well, and others less so. Some things I may be able to help you with…

I can be your “Technical Co-Founder by the hour”

It can be difficult to work with developers. It can be difficult to get a straight answer. It can be difficult to manage them or communicate with them effectively. I know this all too well, from managing a team – and managing myself for that matter – on a daily basis since 2004.

Managing the constant technical tradeoffs and weighing them against business decisions can be exhausting.

I can be your unbiased advocate, sanity check what your developer is telling you, perform code reviews, and talk about the tech in the broader context of your business goals.

I can help you with your WordPress products

I have a lot of experience, from a technical perspective and a business perspective. I can help you as needed, or with weekly/monthly calls as you grow your product business. We can talk about coding best practices, product pricing, or anything in between.

I can help you with code

I’ve been coding in some flavor for most of my life, and have been using PHP for over 15 years (and WordPress for more than 10 years). With one of my support plans, I’ll be available to help you review code – or write you something from scratch.

Each “code task” on my support plans is 45 mins or less, but I can do quite a bit in 45 mins – help you optimize performance on existing code, or build you a quick custom plugin from scratch.

I can save you from costly mistakes

I won’t have every answer, but I’ve made some good decisions over the years, and I’ve made a lot of mistakes that I can save you from.

Let’s chat

I can probably help you with your online business in some way. And hey, the first call’s free, so what do you have to lose?

Let’s chat! Just find a time below that works for you: