Hi, I’m Nathan.

What have I done?

I founded a web agency and started doing client work in 2004, and I began working with WordPress full-time in 2010. I’ve developed, launched, and maintained hundreds of sites and applications – ranging from simple blogs to sophisticated custom applications serving millions of customers.

I build and sell stuff (plugins and web applications) for WordPress:

How can I help you?

I’ve learned some stuff along the way. Some things worked well, and others less so. Some things I may be able to help you with…

I can be your “Technical Co-Founder by the hour”

It can be difficult to work with developers. It can be difficult to get a straight answer. It can be difficult to manage them or communicate with them effectively. I know this all too well, from managing a team – and managing myself for that matter – on a daily basis since 2004.

Managing the constant technical tradeoffs and weighing them against business decisions can be exhausting.

I can be your unbiased advocate, sanity check what your developer is telling you, perform code reviews, and talk about the tech in the broader context of your business goals.

I can help you with your WordPress products

I have a lot of experience, from a technical perspective and a business perspective. I can help you as needed, or with weekly/monthly calls as you grow your product business. We can talk about coding best practices, product pricing, or anything in between.

I can save you from costly mistakes

I won’t have every answer, but I’ve made some good decisions over the years, and I’ve made tons of mistakes that I can save you from.

Let’s chat

I can probably help you with your online business in some way. And hey, the first call’s free, so what do you have to lose?

Let’s chat! Just find a time below that works for you: